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The Dream British Home Revealed

It’s not an understatement to suggest that the UK as a nation is fascinated by owning ‘the dream home’, one cursory glance at the stream of home improvement and house searching programming on British television would reveal as much.

While the dream home might be forever out of reach for those with more expensive tastes than their bank balance can accommodate, design furniture company Arlo & Jacob reminds us that you don’t need to be a Premier Leauge footballer or oil tycoon to secure your dream home.

Arlo & Jacob has conducted a survey asking 1,000 UK residents what their dream would look like, and what features they desired.

Timothy Newsome, Marketing Director at Arlo & Jacob, comments: “Homes are a big part of raising families and socialising with friends – we spend, on average, around 45% of our lives at home. But the way we live is constantly evolving, and our homes are always adapting to reflect this. At Arlo & Jacob, we conducted this research to find out what is really important to people when it comes to their ideal home. How are our priorities changing, and how is this influencing the housing market? How are our homes adapting to accommodate and reflect changes in the way we live our lives?”

Arlo & Jacob found that 42% of Brits wanted a kitchen island to socialise around, while just over 32% of over 30’s said they would like smart appliances such as fridges and washing machines.

Timothy continues: “Our findings suggest that people are now seeking social spaces that serve multiple functions within the home, with a big focus on bringing people together and having the space to entertain and accommodate friends and family. Kitchens continue to be the heart of the home, with people wanting kitchen islands and open plan kitchen-diners to create space to come together as a family or with friends. “

When it comes to the lounge & bedrooms over half Brits surveyed said their dream lounge would include a smart TV, with corner sofas as the seating of choice, while the ideal bedroom would include an ensuite as well as a dressing room and walk-in wardrobe.

Timothy adds: “While the classic semi-luxury elements, like ensuites and walk-in wardrobes, are still popular there is a definite reminder here that one of the main things that make a house desirable is its ability to appeal to buyers’ self-image. We’ve found that small elements like home-tech and on-trend interiors have a huge impact when it comes to the age-old question, ‘Can you see yourself living here?’

While a smart washing machine and luxury rug may not seem like big selling points – especially when we consider these are things that are unlikely to remain in the property after the sale – it’s clear that these things help to build an image of living everyday life in the property, for potential buyers, adding personal appeal and a sense of aspiration.”

As for outside of the home, over 40% of those surveyed said a back garden was important with an additional 27.2% identifying a hot tub as their preferred external feature.

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