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Principle Secures Luxury Welsh Capital Apartments

One of Wales’ newest luxury apartment blocks is set to be under the guidance of Principle Estate Management, following the firms’ contract win.

The established Birmingham-based managing agent secured the contract to manage the 104-unit luxury apartment, ‘Brickworks’, on Cardiff’s Trade Street from Pier Management, the asset management subsidiary of the national freeholder, Regis Group.

The new instruction is just one of many properties that Principle manages for Pier Management Ltd.

Daniel Harrison, Managing Director of Pier Management, said: “Principle has impressed us at all the properties they currently look after for us, and it was a natural progression to ask them to take care of one of our newer acquisitions, the Brickworks.

“We know that our instructions really matter to Principle, as they share our high standards for property management.

“We were also reassured that Principle is already operating in Wales and so has all the necessary documents translated into Welsh.”

Located just a four-minute walk from Cardiff Central station, Brickworks is an award-winning development by Portabella, which has more than 20-years’ experience of creating modern properties.

The nine-storey complex is a new build that’s designed to look like a conversion property and is part of the initial transformation of Cardiff’s new Central Quay area.

Adam Jones, Business Integration Manager at Principle, said: “We were delighted to have been commissioned to look after this stunning property.

“We immediately contacted the outgoing agent with our data capture form to make sure we helped them to provide all the information we needed in a swift but organised manner.

“This was crucial as we pride ourselves on setting up the basics quickly and then thoroughly reviewing all financial, property management and compliance documentation.

“We quickly set up records on our Qube IT system and sent initial welcome letters out to leaseholders to introduce ourselves and provide key digital points of contact.

“This introduced customers to our portal where, once registered, they’re able to check their balance and pay online, report any maintenance items and keep their contact details up to date.”

Launched in 2018; Principle Estate Management has grown from a virtually one-man band into a nearly 30-person firm that manages almost 6,500 units across 250 developments in the UK.

Principle was founded by Brett Williams, a past-Chairman of the Association of Residential Managing Agents who has nearly 30 years of experience in the sector.

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