Our featured agency this month is Leapfrog Property Group. We would like to welcome them to our platform, courtesy of Propdata and look forward to working closely with them. They have one of the largest networks of estate and lettings agents across South Africa, providing their customers with unparalleled access to the South African property market.
Moving should be a busy and exciting time and at Leapfrog they help to make sure the experience is as smooth as possible, by providing their customers with all the assistance they may need.
Any estate agent can put a photo of your home in their window, list it on their site and across the top portals and then just cross their fingers and hope! However, a good agent will be thinking of potential buyers as soon as they see your property. This is why it is important to choose an agency who has a history of selling many properties which are similar to your own and Leapfrog Property Group are able to cater for this across the whole of South Africa. They are already in contact with people who are interested in properties in the area and who potentially could be interested in yours. Understanding the market and having this intricate property data of the localised markets provides Leapfrog with all the information they need to sell your property quickly and efficiently.
Some sellers are afraid that their property will not stand out if it is listed among many homes in the same demography and price range. However, a local estate agency with expert knowledge and contacts will see the merits of the property in hand and pitch it in the best way to potential buyers. The single most important question to ask yourself when deciding on the best estate agent is, “how much interest in my property can this agency generate?”
So let’s take a closer look at Leapfrog.
Well, to start with, they are South Africa’s first empowered residential real estate group. Established in 2007, their aim is to offer a fresh and innovative approach to buying, selling, renting and property investments, ensuring the best property deals for clients across South Africa. Their company is 70% owned by New Deal trust and its trustees are former Scorpions head Bulelani Ngcuka as well as original Founder and current Chairman, Jan le Roux
They are passionate about making a difference in their communities and as part of their Corporate Social Responsibility, they are thrilled and delighted to partner with worthy causes such as The Dental Wellness Trust, for which they collected oral hygiene products from around the country for children in Khayelitsha.
It is no wonder you get such inspirational quotes from the very top.
“It’s not sometimes about the people, it’s only about the people.” Bruce Swain CEO
This is an illustration of their ambition and passion, if not already achieved, to be one of the very best national agencies selling & renting real estate in South Africa. The group has an incentive structure that is unprecedented in the real estate industry. Their agents have the opportunity to acquire shares in the company, through the new deal trust. They believe that the industry is lagging dramatically on the transformation front, hence they are serious about recruiting the best agents South Africa has to offer, irrespective of race or gender.
Top-performing companies understand that having this purpose is both a differentiating factor and a must-have. A strongly held sense of purpose is a company’s unique affirmation of its corporate identity. Leapfrog can identify with this in more ways than one.
Culture is the single most important thing in any company because it includes the values and all the rules that govern the behaviour of the employees. One of the most appealing aspects of working as a real estate agent is that each day is different. Agents are able to meet new people, see new places, and respond to the changing needs of buyers and sellers which often means shifting gears at the last minute.
So, while you should not ignore customer reviews or personal recommendations, Leapfrog believes that it makes far more sense to let the sales data be your guide.