A new study by Jet Global has revealed that GDPR has had a drastic and unexpected impact on the environment, with 360 tonnes of CO2 saved every day.
The findings published by the software solution company found that 360 tonnes of CO2 emissions saved from sending fewer marketing emails – the same amount as 6,500 houses across the UK per year.
Implemented on the 25th of May 2018, the General Data Protection Regulation (GDPR) sought to improve and protect the data and privacy for all individuals within the European Union and the European Economic Area; giving more control to individuals over their data.
Since rolling out across Europe last year, GDPR has had a series of positive effects across the continent including a 30% increase in time spent on web pages, and 62% of European’s feeling more confident about sharing their data.
The Information Commissioners Office has said that data protection complaints have more than doubled since GDPR, demonstrating more awareness of where their data is held.
However, despite the overwhelmingly positive impacts on the environment and some improvements to consumer satisfaction, 66% of cybersecurity professionals say that restricted domain access makes it harder to investigate cybercrime as police no longer have as much access to the information needed to track down domain owners or hackers.