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Elevate’s Princes Gate Apartments 80% Sold

Elevate Property Group are feeling the positive effects of the general election, with buyers now snapping 80% of their flagship Solihull development.

The former HMRC offices of Princes Gate have been converted into Consort House, with the first phase of 30 apartments now sold out, and only 20 apartments remaining in the second phase, 70-apartment Royal House.

Commenting on the demand, David Hofton said: “The election result and the resolving of Brexit uncertainty seem to have unlocked pent-up demand for quality luxury accommodation, and we are seeing the results at Princes Gate,” he said.

“The fact that the apartments are completed, and ready has made them a magnet for those looking to move in immediately.”

According to Elevates data, the development has proved particularly popular with young first-time buyers utilising the Help to Buy scheme.

The Princes Gate development is located just a nine-minute train ride away into Birmingham, while the proximity to the airport, appeals to the “lock and leave” generation.

Commenting on the appeal of the location, David added: “With a new Waitrose just 200 metres from the development, Solihull Railway Station 250 metres away and Touchwood Shopping Centre, with John Lewis and a huge selection of shops and restaurants, within just a short stroll, there really is everything you need within walking distance,”

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